Company information Leif Lamertz lamertz.com.
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Martin Gonev Online Marke Ansbach Marketing and merchandising services. Spectra GmbH Stutensee Marketing and merchandising services. Results show that sourcing on Twitter has become a global phenomenon. During the first hours of the attack, journalists rely on UGC. Their sourcing and verification practices vary widely and often lack basic verification procedures, which leads to a discussion about the ethical implications of sourcing practices.
The different audiences of science communication: A segmentation analysis of the Swiss population's perceptions of science and their information and media use patterns. Few studies have assessed whether populations can be divided into segments with different perceptions of science. We provide such an analysis and assess whether these segments exhibit specific patterns of media and information use.
Based on representative survey data from Switzerland, we use latent class analysis to reconstruct four segments: Different revenue incentives, different content?: Comparing economic news before and during the financial crisis in German public and commercial news outlets over time. This study argues that revenue model incentives determine news content. Results indicate that news selection is guided by revenue model incentives since economic news differs by volume and topic between public and commercial outlets.
We conclude that advertising income dependency and observation of competitor behaviour transmits to operative journalistic practices and decisions, which in turn determine journalistic outcome. Sales drive advertising expenditures: Evidence for consumer packaged and durable goods in Germany. The relation between sales and advertising is both complex and diverse.
Whether advertising activities drive or follow sales is still unclear. We uncover this relation distinguishing between consumer packaged goods CPG and durable We uncover this relation distinguishing between consumer packaged goods CPG and durable consumer goods DCG industries. We fit vector autoregressive models to sales and advertising expenditures of four CPG and three DCG industries in Germany from q1 to q4. Findings reveal that advertising expenditures do not increase total sales of industries according to the distribution hypothesis.
According to the deterministic view, advertising budgeting is often influenced by previous sales and partly by future sales expectations. We conclude that past sales and partly sales expectations may change company and marketing goals that eventually affect the use of strategic communication instruments such as advertising. Do economic news impact economic expectations of experts? The forecasting quality of public service economic news in Germany and Switzerland.
Economic news may not only report about the economy but also impact the development of an economy by affecting economic expectations. This study explores the impact of economic news on the economic expectations of experts. A content analysis of economic news tone and volume of two German and one Swiss public service news shows is combined with survey data on macroeconomic expectations of experts on the topics of general economy, capital expenditures, and private consumption.
Results confirm that past news tone explains economic expectations on private consumption up to 70 per cent. This effect varies among news shows and the overall economic situation.
The authors hold media dependency and an asymmetric third-person effect responsible for these variations. Relations between economic indicators, economic expectations of the public, and news on the general economy and unemployment in Germany, — This study aims to understand dynamic agenda-building and agenda-setting processes between real-world indicators, public expectations, and aggregated news on the gen-eral economy and unemployment for the four most popular general news This study aims to understand dynamic agenda-building and agenda-setting processes between real-world indicators, public expectations, and aggregated news on the gen-eral economy and unemployment for the four most popular general news outlets in Germany from to Vector autoregression models and Granger causality tests reveal that 1 news tone relates to real-world indicators, 2 public expectations for the general economy and unemployment are partly set by the tone of news on the general economy, especially during recession times, and 3 public expectations can forecast the future real-world economy.
How structural multi-platform newsroom features and innovative values alter journalistic cross-channel and cross-sectional working procedures. This study explores the influence of multi-platform structural newsroom features and individual innovative values on journalistic cross-channel and cross-sectional working procedures. According to results of an online survey of print and According to results of an online survey of print and online business journalists associated with multi-platform news outlets in the German-speaking area of Switzerland: A multi-platform strategy is effective in overcoming procedural inertia, which is essential to maximizing innovative capacities of a news organization.
She concludes that a converged multi-platform strategy is likely to be helpful in overcoming procedural inertia and promoting innovation. Journal of Media Business Studies, 12 1 , 3—6. Can consumption predict advertising expenditures? Two contradictory schools of thought—the activists and the determinists—predict that either diffusion of knowledge e. This study assesses the causal relation between corporate advertising expenditures and private consumption applying vector autoregressive VAR models to aggregate German quarterly data from to Results indicate a break in the advertising-consumption relation after the dot-com crisis.
Hence, the macroeconomic advertising-consumption relation is not stable over time. Since , consumption has Granger-caused advertising expenditures. This change suggests a higher relevance of consumer behavior for advertising budgeting decisions. Pressure and organisational change in the digital age. News media organisations need to strategically adapt to environmental change in order to remain successful in the digital age. This study compares strategy transformations of three major Swiss with two successfully innovating UK legacy This study compares strategy transformations of three major Swiss with two successfully innovating UK legacy news organisations over the past decade, i.
Analysis is based on longitudinal qualitative and quantitative content analysis of the organisations' annual reports. Transformation strategies of news organizations. First, increasing online use has forced legacy news media organizations such as First, increasing online use has forced legacy news media organizations such as publishing houses to launch online operations.
Second, increasing social network use forces news publishers to trigger engagement for their news on social networks. Hence, from a societal perspective, a fast renewal process within legacy news organizations may be preferable. Examining the benefits of audience integration. Does sharing of or commenting on online news enhance the loyalty of online readers? This study investigates whether sharing of or commenting on online news enhances the loyalty toward online news outlets.
We identify two mediators of audience integration and loyalty: Loyalty is measured by frequently and exclusively using an online news outlet and an absent willingness to change to another online news outlet in the future. The relations between audience integration, satisfaction, trust, and loyalty are estimated with a mediation model.
Sharing tends to increase satisfaction, which in turn enhances loyalty.
Relations between economic indicators, economic expectations of the public, and news on the general economy and unemployment in Germany, —
Journal of Media Business Studies, 12 1 , 3—6. Few studies have assessed whether populations can be divided into segments with different perceptions of science.