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Two solo acts form a duet.

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What's in it for Pandora

This means that growing Pandora's paid business will take time and resources. Investors were unwilling to give the company either, and skittish at every bump in the road. The Sirius investment not only provides Pandora with a financial lifeline, it's also a big vote of confidence that Pandora is on the right track. There are many ways Pandora and Sirius XM could cooperate more closely in the coming months, and not all of them will make sense.

For a take on what doesn't work, just ask the Rdio team, which Pandora acquired in late to build its on-demand service. Streaming music service Rdio previously partnered with terrestrial radio giant Cumulus, with Cumulus stations promotion Rdio's service on air and Rdio streaming Cumulus stations. This kind of cross-promotion may have made sense on paper, but was a disaster in practice as traditional radio listeners simply weren't looking to pay for on-demand music.

Just promoting Pandora on Sirius and vice versa could turn out to be a similar mistake. But there are many other ways for a more fruitful cooperation. One suggestion, courtesy of Barklays' Venkateshwar: Sirius could bundle Pandora's Premium service to offer both ad-free radio and on-demand music for one monthly bill. Another area may be exclusive content that's being produced every day at Sirius XM. Pandora has already seen some success with non-music programming, including streams of "This American Life" and "Serial.

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Please disable your ad blocker or update your settings to ensure that javascript and cookies are enabled , so that we can continue to provide you with the first-rate market news and data you've come to expect from us. This article appears in: Westergren has predicted that these two offerings, which remain US-only, will attract somewhere between 6m and 9m paying subs by the end of The first premium streaming product was called Spotify… Premium. It launched nine years before Pandora dragged its me-too effort to market earlier this year.

But the fact remains: We can argue all day about how much Westergren may or may not be eating his words in future regarding the strength of Pandora vs. There are far more basic issues with the idea that on-demand streaming will somehow lead Pandora out of the darkness and into profitability. Now, wrap your head around this. Just to be crystal: See if you can spot what he also went out of his way to mention… and what he went out of his way to barely mention.

With its strong technology and new product offerings, we believe there are exciting opportunities for Pandora to accelerate its growth and increase value for Pandora and SiriusXM stockholders. Time will tell, but one suspects Greg Maffei may wish to force Pandora in a very different direction — doggedly focusing on the one thing the company has always done best.

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Learn more at www. But at what cost? There are a few.

Nachrichten zu Pandora A-S

When the transaction closes, three individuals designated by SiriusXM will be named to the Pandora Board of Directors.

Closed On:

The relationship could give Sirius expertise in expanding its listening base outside of the car. The decisive set off that set the ball rolling was not the prepare to produce a vogue label however the request to get a item of a gorgeous hobby.

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